John Andrews

In today’s digital-first world, the success of your home service business—whether you’re an HVAC technician, plumber, electrician, roofer, remodeler, landscaper, or general contractor—depends heavily on your ability to be found online. Gone are the days when a flyer, a mailbox ad, or a Yellow Pages listing could consistently drive new calls. Homeowners now turn to Google , not the phone book, when they need help fast. If your business doesn’t appear prominently in the local search results,...

If you run a home service business  — whether you’re an HVAC technician, roofer, plumber, or electrician — you already know your customers aren’t finding you in the Yellow Pages anymore. They’re finding you on Google . Specifically, they’re finding you in what’s known as the Google “Map Pack”  — those top 3 business listings that appear before any other search results. But here’s the thing: just having a website isn’t enough to get you there. To truly dominate local search, you need Service...

In today’s fast-paced digital world, small and medium-sized businesses (SMBs) face the constant challenge of standing out in a crowded...